Bricks & Mortar RetailersCase Studies

Business Coaching – Adore

A fashion designer says she has increased her sales thanks to a campaign backed by the Welsh Government and mentored by Grey4Gold. Nicola Morrison studied fashion design at Yale College and sells her own clothes’ at her boutique Adore in Charles Street, Wrexham.

I really liked the mentoring and it’s really made a difference to the shop.

Earlier this year Nicola heard of the Thriving High Street campaign when traders in Charles Street were looking for ways to promote their businesses. The campaign is supported by the Welsh Government’s Sector Priorities Fund Pilot (SPFP) programme, through the European Social Fund, and delivered locally by the National Skills Academy for Retail (NSAR). Under the scheme, the mentoring service worth up to £1,500 is available for £50 and courses costing £80-120 are available for £25.

Fiona Mockett was Adore’s Grey4Gold mentor, who suggested major changes to the floor space, merchandising,  window display and lighting.

Nicola said:
“She changed so much of the shop it was brilliant and cost less than £100 to do all the changes. I really liked the mentoring and it’s really made a difference to the shop. Fiona told me to try and use more of the space that I have for retail so I chopped up the counter and now there’s more space for the customers. “There’s more of a luxury look to the shop now and customers say they like the new style.

There’s more people coming in now since I changed the window display and we are really busy on Saturdays. The changes took about a week and I’ve got two more clients for the wholesale orders.  I need to get my website up and running and a lot more people have noticed that the dresses are hand made.”

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