Grey4Gold founder Rowland Gee approached LJ Flanders with the idea of adding an Athleisure collection to the Cell Workout brand.
Being asked a lot about the prison tracksuit with the Cell Workout logo printed on, he really liked the idea of extending the brand into fashion. The tracksuit, t-shirts and vests will be the base of the Cell Workout Athleisure collection and will be produced in prison.
A key member of the Cell Workout Athleisure team, Rowland went with LJ to
To find a designer that can bring the brands vision to life, LJ and Rowland visited Graduate Fashion Week last year. After seeing all proposals they chose Carter, a graduate from Plymouth College of Art, to design the Cell Workout Athleisure collection.