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Brand and Market Development – Cell Workout

Grey4Gold founder Rowland Gee approached LJ Flanders with the idea of adding an Athleisure collection to the Cell Workout brand.

Being asked a lot about the prison tracksuit with the Cell Workout logo printed on, he really liked the idea of extending the brand into fashion. The tracksuit, t-shirts and vests will be the base of the Cell Workout Athleisure collection and will be produced in prison. 

‚ÄčA key member of the Cell Workout Athleisure team, Rowland went with LJ to

To find a designer that can bring the brands vision to life, LJ and Rowland visited Graduate Fashion Week last year. After seeing all proposals they chose Carter, a graduate from Plymouth College of Art, to design the Cell Workout Athleisure collection.